Social Media and International Student Recruitment
Recorded on January 22, 2015 (60 minutes)

Introduction

What role can social media really play in attracting international students to your university? And how can it help turn applied students into enrolled students? This webinar will focus on different ways to reach out to prospective international students using popular social media networks, including in countries like China and Russia.

What will we cover?

  • Main social media networks for student recruitment (Facebook, Instagram, Twitter), including local social networks like VK and Weibo
  • How to use social media networks to reach out and connect in meaningful ways
  • Best practices

The Brenn-White Group is a New York-based company that provides marketing, strategy, editorial, and translation services that help universities connect more effectively with their international audiences. Learn more about us!

Jessica Winters has over 15 years of experience in higher education. She coordinates the marketing & recruitment activities (domestic and international) of the University of Groningen in the Netherlands and is specialized in online and social media marketing. In addition to her work for the university, she also provides online marketing and social media consultancy services specifically for higher education institutions, organizations related to higher education, and other non-profit organizations.

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