Scholarship Marketing Case Study: Strategy & Tactics to Increase Enrollment
Recorded on December 8, 2014 (45 minutes)


Mitch Gordon of Go Overseas and Sam Hoben of Education New Zealand will highlight ways you can use scholarships to increase interest, and ultimately enrollments.

This webinar will also focus on the very successful campaign run by Go Overseas and Education New Zealand. They offered one full scholarship to study abroad in New Zealand for a semester. This campaign generated 1,000+ quality applications and significant social media buzz, as well as increased interest in New Zealand as a study abroad destination. Most importantly, it increased enrollment in NZ universities via both direct enrollment and third-party providers.

What will we cover?

  • How to launch the scholarship(s) to both help students and increase awareness of your institution(s)
  • How to properly manage and promote the scholarship(s)
  • How to measure data and analytics from the scholarship promotion

The Brenn-White Group is a New York-based company that provides marketing, strategy, editorial, and translation services that help universities connect more effectively with their international audiences. Learn more about us!

Mitch Gordon is the CEO/Co-founder of Go Overseas and the Entrepreneur in Residence at the UC Berkeley Haas School of Business. Mitch is an entrepreneur, starting a number of companies in the field of travel & education. His most recent company, Go Overseas, has become a trusted resource for researching international education programs around the world. Mitch is a frequent presenter in the areas of entrepreneurship, business, and international education. Mitch previously lived in Taipei, Taiwan for 5 years and currently resides in San Francisco. He received his BS from Binghamton University and is completing his MBA at UC Berkeley. When heís not working you can find Mitch on a run, hiking, traveling, or reading.

Sam Hoben started as the Washington-based Market Development Manager for Education New Zealand in June 2012. Before that, he was External Relations Advisor at Victoria University of Wellington from 2010 to 2012. He started his career as an international affairs analyst in New Zealandís Department of Prime Minister and Cabinet in 2000, before joining his wife on a diplomatic posting to Moscow in 2007 where, among other jobs, he was an editor with the Moscow Times.

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