Global University Website Trends
Recorded on July 8, 2014 (60 minutes)

Introduction

We spend a lot of time looking at or working on university websites around the world. We wanted to share some of the interesting things related to content, structure, and design that we’re seeing, focusing on key countries in Europe, the US, and Australia, where international student recruitment have been developed to a very high degree. We will also help you translate some of these best practices to your own institutional context and needs – including whatever budget, technology, and staffing limitations you may be facing. 

What will we cover?

  • Lots and lots of screenshots of university websites
  • Concrete tips for implementing best practices with little money or time
  • Changing student expectations
  • And more!

The Brenn-White Group is a New York-based company that provides marketing, strategy, editorial, and translation services that help universities connect more effectively with their international audiences. Learn more about us!

In addition to holding senior positions in marketing and content at international websites, Megan Brenn-White, Managing Director of The Brenn-White Group, has served as Deputy Director of DAAD New York (responsible for marketing the German higher education system in North America), Executive Director of the Hessen Universities Consortium New York Office, and Director for International Partnerships at Parsons School of Design. Educated at Harvard University and the London School of Economics, she has lived and worked in France, Germany, Israel, the UK, and the US.


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